Of course, only a portion of the population is in the market for a relationship at any given time.
Some are currently in long-standing relationships that predate the adoption of online dating, while others are single but not actively looking for a romantic partner.
For socially weird or anxious or shy people, trying to meet a stranger in public is a nightmare, and even for someone charming and outgoing, it’s a grueling task that requires a lot of luck.
The alternative that often happens is meeting someone through friends, which can work, but it’s limiting yourself to single people your closest friends and family happen to know.
Since 45% of all Americans are app users, that means that 3% of the overall adult population has used a cell phone dating app at one point or another.
The first prominent online dating site was Match.com, which launched in 1995.
e Harmony started in 2000, Ok Cupid in 2004, and more recently, a wave of mobile people-swiping apps, like Tinder and Hinge, have become wildly popular.
Some 22% of 25-34 year olds, and 17% of 35-44 year olds are online daters—that is roughly double the rate for those ages 18-24 or those ages 45-54.
Urban and suburban residents are more likely than rural residents to use online dating, and those who have attended college are around twice as likely to do so as are those who have not attended college.