"It did so well on pay-per-view they decided to do another, and another.Never in a million years did these guys think they were creating a sport." Art Davie, in his 2014 book Is This Legal?The Ultimate Fighting Championship (UFC) is an American mixed martial arts organization based in Las Vegas, Nevada, that is owned and operated by parent company WME–IMG. He has held that position since 2001; while under the leadership of Dana White the UFC has grown into a globally popular multibillion-dollar enterprise.It is the largest MMA promotion in the world and features the top-ranked fighters of the sport. The purpose of the early Ultimate Fighting Championship competitions was to identify the most effective martial art in a contest with minimal rules between competitors of different fighting disciplines like boxing, Brazilian jiu-jitsu, sambo, wrestling, muay Thai, karate, and judo., an account of the creation of the first UFC event, disputes the perception that the UFC was seen by WOW Promotions and SEG as a one-off, since SEG offered a five-year joint development deal to WOW.He says, "Clearly, both Campbell and Meyrowitz shared my unwavering belief that War of the Worlds With no weight classes, fighters often faced significantly larger or taller opponents.
"That show was only supposed to be a one-off", eventual UFC president Dana White said.In subsequent competitions, fighters began adopting effective techniques from more than one discipline, which indirectly helped create an entirely separate style of fighting known as present-day mixed martial arts.has gained in popularity, along with greater mainstream media coverage.With the 175 lb (79 kg) Royce Gracie winning three of the first four events, the UFC quickly proved that size does not always determine the outcome of the fight.During this early part of the organization, the UFC would showcase a bevy of different styles and fighters.